The development of mobile marketing, the advent of Smartphones and the emergence of “digital and mobile native” consumers mean that the mobile web cannot be overlooked.
Well, not exactly. Wherever you are, the Mobile Web paves the way for a new Internet experience. Mobile Web Content is addressed at users on the move, tapping into a different state of mind. A “utilitarian and functional” technological tool, the Mobile Web is compatible with most modern phones and offers numerous possibilities such as the use of SatNav.
Thanks to its functionality, the Mobile Web implies a design that differs from that of a traditional website in terms of ergonomics, facility, speed, contents, etc. New technologies, such as geolocalisation or augmented reality serve to reinforce the interaction and the experience. The Mobile Web is a website stripped down to the bare essentials and calls for collaboration with service providers specialised in this field, such as Ring-Ring, DJM/Web mobile partner.
To stand out from the crowd, a company needs to keep its finger on the pulse of technological progress.
In parallel with the Mobile Web, resorting to Mobile Applications has become a key solution, now more than ever. Among the existing solutions, the iPhone application is one that cannot be ignored. Major brands such as Quick, Yves Rocher, Coca-Cola, Accor Hotels, Gaumont Pathé, Starbucks Café... can’t be wrong. iPhone users are “overconsumers of mobile content”: 95% of the applications installed in the world are iPhone applications. Furthermore, an innovative and surprising application is capable of generating a buzz, propelling your brand centre stage.
In addition to iPhone, we offer you the means to develop on all platforms such as Google Android, Samsung Bada, JavaME, Symbian, Windows Phone 7 Series, iPad, applications for pad and tablets,...
A real revolution in relationship marketing, the iPhone is shaking up the relationship with the brand. Thanks to the iPhone applications, you can create a unique and specific relationship with your consumers. Your brand permanently accompanies them, offering them a new world of services and information. Wherever it wants, whenever it wants and however it wants.
|The success of the iPhone does not prevent DJM and Ring-Ring from keeping a close watch on the development of new trends, or from anticipating the changes ahead. Keeping an eye out for opportunities under development, designed for other Smartphones, has become crucial.|
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